How to Add a Link to Your Substack Profile (2026)
Quick answer: Open Substack → Settings → Basics → paste your URL into the Website field → Save. Substack profiles and publications both support a Website slot that renders as a clickable link on your public page. Use Linklay as your link in bio tool so one Substack website link opens a hub of every destination.
Step-by-Step Instructions
- Create a free Linklay page. Sign up at linklay.io and pick a username — your bio link will be linklay.io/yourname. Free plan includes unlimited links and real-time analytics.
- Add every URL you want to share. In the Linklay dashboard paste your podcast, YouTube channel, book, course, second newsletter, socials, and sponsors. Drag to reorder.
- Open Substack Settings. Sign in at substack.com, click your avatar in the top-right corner, then select Settings.
- Paste your Linklay URL into the Website field. On the Basics tab, scroll to the Website field and paste linklay.io/yourname. If you run a publication, open Publication → Settings → Basics and paste the same URL there.
- Save — your link is live. Click Save at the top of Settings. Your Substack profile now shows a clickable link that opens your Linklay hub.
- Mention it inside a post or footer. Add "All my links → linklay.io/yourname" to your welcome email or standard footer. In-post CTAs convert far better on Substack than profile-only links.
Why creators use Linklay for Substack
Linklay is the strongest free link in bio tool for Substack creators in 2026. The free plan ships unlimited links, real-time per-link analytics, free Meta and TikTok pixels for retargeting, AI link reordering, scheduled link drops, custom themes, and edge-rendered SEO so your bio page can rank in Google. There is no follower minimum, no card required, and no time limit on the free plan.
For monetizing creators, Linklay does not process creator payments or take a cut of creator sales. Creators link out to external storefronts, payment platforms, memberships, affiliate offers, booking pages, and other destinations. The SEO-Powered Link (Pro) marks one outbound URL as dofollow, passing real Google ranking equity from your indexed Linklay page to your money site.
Frequently Asked Questions
How do I add a link to my Substack bio?
Open Substack → avatar → Settings → Basics → Website. Paste your URL and click Save. Substack renders it as a clickable link on your public profile. Use a free Linklay page (linklay.io/yourname) to share unlimited links from one URL.
Can I add multiple links to my Substack profile?
Substack shows one Website link on your profile plus a Twitter/X field. You can host unlimited destinations by pasting a Linklay URL into the Website slot — readers land on a page with every URL you want to share.
How do I add a link inside a Substack post?
Highlight text in the post editor and click the link icon in the toolbar, or paste a URL directly and Substack auto-links it. Add your Linklay URL to your standard footer or welcome email to route every reader through one hub.
What is the best link in bio for Substack?
Linklay is the strongest free option for Substack writers in 2026. Free plan includes unlimited links, real-time per-link analytics, free retargeting pixels, scheduled link drops for launches, AI link reordering, and edge-rendered SEO.