Linktree Free vs Pro in 2026: What You Actually Get
Quick answer: Linktree Free costs $0 and includes unlimited basic links, 28 days of analytics, email and phone collection through contact forms, a basic QR code, and up to 1,000 Instagram auto-reply DMs per month. Linktree Pro costs $15 per month, or $12 per month billed annually, and adds branding removal, 365 days of analytics, Meta Pixel, Google Analytics, UTM tools, deeper integrations, more design controls, and up to 2,500 Instagram auto-reply DMs per month. Last verified: September 6, 2026.
| Plan | Monthly | Seller fee |
|---|---|---|
| Free | $0 | 12% |
| Starter | $8/mo | 9% |
| Pro | $15/mo | 9% |
| Premium | $35/mo | 0% |
Linktree Free vs Pro: the short answer
Linktree Free costs $0 and includes unlimited basic links, 28 days of analytics, email and phone collection through contact forms, a basic QR code, and up to 1,000 Instagram auto-reply DMs per month. Linktree Pro costs $15 per month, or $12 per month billed annually, and adds branding removal, 365 days of analytics, Meta Pixel, Google Analytics, UTM tools, deeper integrations, more design controls, and up to 2,500 Instagram auto-reply DMs per month.
For direct digital-product and course sales, Free charges a 12% Linktree fee and Pro charges 9%. Only Premium removes the Linktree seller fee entirely.
Linktree Free vs Pro feature comparison
| Feature | Linktree Free | Linktree Pro |
|---|---|---|
| Monthly price | $0 | $15/mo |
| Annual effective price | $0 | $12/mo |
| Unlimited basic links | Yes | Yes |
| Analytics history | 28 days | 365 days |
| Linktree branding removed | No | Yes |
| Email/phone collection | Yes | Yes |
| Mailchimp / Google Sheets syncing | No | Yes |
| Meta Pixel | No | Yes |
| Google Analytics integration | No | Yes |
| UTM parameters | No | Yes |
| Instagram auto-reply limit | 1,000 DMs/mo | 2,500 DMs/mo |
| Basic QR code | Yes | Yes |
| Custom image/video background | No | Yes |
| Direct digital-product seller fee | 12% | 9% |
| Custom domain replacing linktr.ee URL | No | No |
When Linktree Free is enough
Stay on Linktree Free if your main goal is to keep several destinations behind one bio URL and you are comfortable with Linktree branding. Free already gives you unlimited basic links, a 28-day analytics window, contact forms for email and phone collection, a QR code, and a limited amount of Instagram auto-reply automation.
Free is also a reasonable choice if you do not run paid retargeting campaigns and do not need a year of analytics history or third-party marketing integrations.
The biggest Free-plan cost appears only if you use Linktree's native direct checkout for digital products or courses. Those eligible sales carry a 12% Linktree platform fee plus payment processing.
When Linktree Pro is worth paying for
Pro makes sense when you actually need Pro features.
Upgrade to Pro if you need to remove Linktree branding, install Meta Pixel, connect Google Analytics, use UTM parameters, sync audience data into supported marketing tools, keep 365 days of analytics history, or use the larger Instagram auto-reply allowance.
Do not upgrade to Pro solely because you expect the seller-fee reduction to save money at low sales volume. Free charges 12% and Pro charges 9%, a difference of three percentage points. On monthly billing, the 3% savings covers Pro's $15 subscription at exactly $500 per month in eligible direct digital-product sales.
Pro is a feature upgrade, not the cheapest commerce tier
There is an important pricing quirk in Linktree's plan structure.
Starter and Pro both charge 9% on eligible direct digital-product and course sales. That means the additional cost of Pro over Starter is justified by features, not lower seller fees.
Premium costs $35 per month and has a 0% Linktree seller fee. On monthly billing, Premium becomes cheaper than Pro on subscription plus Linktree seller fees at about $222.22 per month in eligible direct sales.
That does not mean everyone doing $223 in sales should automatically buy Premium. It means that if native Linktree commerce is central to your workflow, you should compare Premium's 0% fee against Pro rather than assuming Pro is always the economical middle tier.
What about Linktree Starter?
Starter costs $8 per month or $6 per month billed annually. It is useful for people who want more design control and a 90-day analytics history without paying for the full Pro marketing stack.
Starter still keeps Linktree branding and does not include Meta Pixel or the 365-day analytics window. Its direct digital-product seller fee is 9%, the same rate as Pro.
Does Linktree Free include email capture?
Yes. Linktree currently allows contact forms that can collect email addresses and phone numbers. What Pro adds is deeper audience integration, including supported syncing workflows such as Mailchimp or Google Sheets.
This distinction matters because "email capture" and "email marketing integration" are not the same feature.
Does Linktree Free include AutoDMs?
Yes, in a limited form. Linktree's current Instagram auto-reply documentation lists monthly allowances of 1,000 DMs on Free, 1,500 on Starter, 2,500 on Pro, and unlimited on Premium. Some trigger options are limited to Pro and Premium, but the feature is not simply “Pro-only.”
Does Linktree Pro include a custom domain?
No. Linktree does not currently allow any plan to replace the linktr.ee/username profile URL with your own custom domain.
Linktree Free vs Pro vs Linklay
Linklay's free plan and Linktree's free plan overlap on the basic job of putting multiple destinations behind one URL, but the feature mix is different.
Linklay Free includes real-time analytics, email capture, unlimited links, QR tools, AI link ordering, and Meta, TikTok and Google tracking integrations. Linklay Pro is $9.99 per month or $99 per year and adds branding removal, video backgrounds, a verified badge, custom-domain support, and SEO-Powered Links.
Linktree has the advantage if you want its native commerce ecosystem, established brand recognition, or Instagram auto-reply workflow. Linklay is worth comparing if you care more about free marketing integrations, external-checkout flexibility, custom-domain support, or Linklay's search-oriented profile architecture.
See full Linktree pricing, what Linktree Free includes, or compare Linktree alternatives.
Sources
- Linktree pricing: https://linktr.ee/s/pricing
- Linktree transaction and processing fees: https://linktr.ee/help/en/articles/11410206-understanding-transaction-and-processing-fees-on-linktree
- Linktree analytics history: https://linktr.ee/help/en/articles/5434178-understanding-your-insights
- Collecting email sign-ups on Linktree: https://linktr.ee/help/en/articles/5434187-how-to-collect-email-sign-ups-on-your-linktree
- Collecting phone numbers on Linktree: https://linktr.ee/help/en/articles/5434198-how-to-collect-phone-numbers-on-your-linktree
- Custom image or video background: https://linktr.ee/help/en/articles/5434177-how-to-add-a-custom-image-or-video-background-to-your-linktree
- Linktree custom domains: https://linktr.ee/help/en/articles/6571689-can-i-change-the-linktree-url-to-a-custom-domain
- Linklay pricing: https://linklay.io/pricing
Frequently Asked Questions
What is the difference between Linktree Free and Pro?
Free is $0 and includes unlimited basic links, 28 days of analytics, contact forms, a QR code, and limited Instagram auto-replies. Pro is $15 per month and adds branding removal, 365-day analytics, Meta Pixel, Google Analytics, UTM tools, deeper integrations, more customization, and a larger auto-reply allowance.
Is Linktree Pro worth $15 per month?
It is worth it if you will use the Pro-only marketing, analytics, branding, or integration features. If you only need a basic bio page, Free may be enough.
How much is Linktree Pro annually?
Linktree advertises Pro at the equivalent of $12 per month when billed annually.
Does Linktree Pro remove branding?
Yes. Branding removal is available on Pro and Premium.
Does Linktree Free have analytics?
Yes. Linktree Free currently provides analytics for the last 28 days. Starter extends that to 90 days, Pro to 365 days, and Premium to the account lifetime.
Does Linktree Free have email capture?
Yes. Contact forms can collect email addresses and phone numbers. Pro adds deeper integrations for syncing audience data into supported external tools.
Does Linktree Pro still charge seller fees?
Yes. Linktree Pro currently charges 9% on eligible direct digital-product and course sales, plus payment processing. Premium is the standard plan with a 0% Linktree platform fee on those direct earnings.