How to Add a Link to Your Etsy Shop Bio (2026)

Quick answer: Open Shop Manager → Settings → About your shop → Around the web section → paste your URL into a social slot or the website field → Save. Etsy allows clickable social profile links and a website link on your shop About page. Use Linklay so one Etsy link opens a hub of every social destination.

Step-by-Step Instructions

  1. Create a free Linklay page. Sign up at linklay.io and pick a username — your bio link will be linklay.io/yourname. Free plan includes unlimited links and analytics.
  2. Add compliant destinations. In the Linklay dashboard paste your Instagram, TikTok, Pinterest, YouTube, newsletter, portfolio, and blog URLs. Avoid direct competing-storefront links (Shopify, Amazon Handmade) — Etsy policy restricts linking off-platform for sales.
  3. Open Etsy Shop Manager. Sign in at etsy.com, click Shop Manager in the top navigation, then click Settings in the left sidebar.
  4. Open About your shop. Under Settings click About your shop. Scroll past the story and photos to the Around the web section.
  5. Paste your Linklay URL into a social slot or the website field. Etsy provides fields for Facebook, Instagram, Pinterest, X, YouTube, TikTok, and a general website URL. Paste your Linklay URL into the website slot.
  6. Save — your link is live on your About page. Click Save changes at the bottom. Your Linklay link now appears as a clickable icon on your Etsy shop About page.

Why creators use Linklay for Etsy

Linklay is the strongest free link in bio tool for Etsy creators in 2026. The free plan ships unlimited links, real-time per-link analytics, free Meta and TikTok pixels for retargeting, AI link reordering, scheduled link drops, custom themes, and edge-rendered SEO so your bio page can rank in Google. There is no follower minimum, no card required, and no time limit on the free plan.

For monetizing creators, Linklay does not process creator payments or take a cut of creator sales. Creators link out to external storefronts, payment platforms, memberships, affiliate offers, booking pages, and other destinations. The SEO-Powered Link (Pro) marks one outbound URL as dofollow, passing real Google ranking equity from your indexed Linklay page to your money site.

Frequently Asked Questions

How do I add a link to my Etsy shop?

Open Shop Manager → Settings → About your shop → Around the web section. Paste your URL into a social platform field or the website slot and click Save changes. Use a free Linklay page (linklay.io/yourname) to share unlimited destinations from that slot.

Does Etsy allow external links?

Etsy allows clickable social profile links (Facebook, Instagram, Pinterest, TikTok, YouTube, X) and a general website link on your About page. It restricts linking to competing storefronts that sell products off-Etsy — social links, portfolios, and brand hubs like Linklay are allowed.

Can I put a link in my Etsy shop announcement?

You can include text in the shop announcement, but URLs there are not clickable to buyers — Etsy strips link functionality from the announcement text. Use the Around the web section on your About page for clickable links.

What is the best link in bio for Etsy sellers?

Linklay is the strongest free option for Etsy sellers in 2026. Free plan includes unlimited links, real-time per-link analytics, free Meta Pixel for retargeting Instagram and Facebook ads, AI link reordering, and edge-rendered SEO. Linklay does not process creator payments or take a cut of creator sales.

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