Stan Store vs AllMyLinks
Updated June 2026
Choosing between Stan Store and AllMyLinks comes down to which trade-offs you can live with. Stan Store ($29–$99/mo) is built for creators who want unlimited links, while AllMyLinks (Free / Limited Pro) targets fast bio-link setup with minimal friction. Neither offers free retargeting pixels, free video backgrounds, or edge-rendered SEO out of the box — Linklay does, on its free plan. The breakdown below covers pricing, key feature gaps, and which tool wins for which use case in 2026.
Feature Comparison
| Feature | Stan Store | AllMyLinks | Linklay |
|---|---|---|---|
| Free Links | Unlimited | Unlimited | Unlimited |
| Pricing | $29–$99/mo | Free / Limited Pro | Free / $9.99 |
| Custom Themes (Free) | ✓ | ✗ | ✓ |
| Analytics | ✓ | ✗ | ✓ |
| Free Retargeting Pixels | ✗ | ✗ | ✓ |
| Video Backgrounds | ✗ | ✗ | ✓ |
| Email Capture (Free) | ✓ | ✗ | ✓ |
| Remove Branding | Included | Limited | Pro |
Pricing Breakdown
Stan Store pricing: $29–$99/mo. AllMyLinks pricing: Free / Limited Pro. Linklay pricing: Free / $9.99 (Pro is $9.99/month or $99/year, the cheapest paid plan in the category). Both Stan Store and AllMyLinks keep their best features behind paid tiers — branding removal, advanced analytics, integrations. Linklay puts retargeting pixels, real-time analytics, AI link reordering, scheduled links, and email capture on the free plan. Pro adds branding removal, video backgrounds, and the SEO-Powered Link feature unique to Linklay.
Key Feature Differences
On free-plan capability, Stan Store omits retargeting pixels and does not support video backgrounds; AllMyLinks omits pixels and does not support video. Linklay ships both — plus AI reordering, link scheduling, link locking, spotlight pinning, and a free Tip Jar (0% platform fee on Pro, 10% on Free). The biggest hidden gap: SEO. Stan Store and AllMyLinks render bio pages with client-side JavaScript, meaning Google indexes very little. Every Linklay profile is edge-rendered with ProfilePage structured data, so creators routinely rank for their own brand and niche queries.
What is Stan Store?
Stan Store is a mobile-first creator commerce platform launched in 2020, designed for creators selling digital products, courses, and coaching through Instagram, TikTok, and YouTube. Unlike most link-in-bio tools, Stan Store is not free — plans start at $29/mo (Creator) and run up to $99/mo (Creator Pro). In return, Stan Store includes a built-in storefront, multi-module course hosting with drip scheduling, calendar bookings for coaching, community hosting, AutoDM for Instagram, native email capture, and a custom domain on higher tiers. Stan Store charges a 5% platform transaction fee on sales (on top of standard Stripe processing). The platform is opinionated and conversion-tuned: every block is built to drive a sale.
What is AllMyLinks?
AllMyLinks is a free link-in-bio tool launched in 2019, known for being one of the few mainstream platforms with permissive content policies — making it popular with adult creators, NSFW artists, and creators who have been deplatformed elsewhere. The free plan includes unlimited links and basic theming. A limited Pro tier exists but most of the functionality is free. The trade-offs are: minimal analytics, no native commerce or checkout, no retargeting pixels, and a design system that is purely functional rather than polished. AllMyLinks competes on policy openness and price (free), not on feature depth or design.
Pros and Cons
Stan Store Pros and Cons
Pros:
- Built-in commerce, storefront, and checkout
- Native multi-module course hosting with drip scheduling
- Calendar bookings for coaching and consults
- Email capture and AutoDM included
- No Stan Store branding on creator pages
Cons:
- 5% transaction fee on every sale
- Creator Pro tier costs $99/mo — high for solo creators
- No free plan, only a 14-day trial
- Less customization than Linktree or Linklay
- No retargeting pixels on the Creator plan
AllMyLinks Pros and Cons
Pros:
- Free with unlimited links — no upsell pressure
- Permissive content policy — accepts NSFW and adult creators
- Simple, no-friction signup
- No platform transaction fees (no commerce to charge them on)
- Reliable uptime for a free tool
Cons:
- Minimal analytics on every tier
- No native commerce, course hosting, or checkout
- No retargeting pixels or video backgrounds
- Limited design and theme customization
- Brand association with adult content may not fit every creator
Additional Feature Comparison
| Feature | Stan Store | AllMyLinks | Linklay |
|---|---|---|---|
| Transaction Fees | 5% | N/A (no commerce) | 0% |
| Edge-Rendered SEO | ✗ | ✗ | ✓ (ProfilePage schema) |
| AI Link Ordering | ✗ | ✗ | ✓ |
| Apple Wallet Digital Card | ✗ | ✗ | ✓ |
| Free Retargeting Pixels | ✗ | ✗ | ✓ |
| Video Backgrounds | ✗ | ✗ | ✓ |
Transaction Fee Comparison
Transaction fees are where the gap between these tools actually shows up in your bank account — beyond what Stripe (the underlying payment processor for most of these tools) already takes. On $1,000 in monthly digital sales routed through your bio link:
- Stan Store charges 5% on digital sales = $50/month, or $600/year.
- AllMyLinks charges N/A (no commerce) on digital sales.
- Linklay charges 0% transaction fees on both Free and Pro plans = $0/month in platform fees.
For a creator selling $5,000/month in digital products through their bio link, a 5% platform fee equals $250/month or $3,000/year on top of the subscription — enough to cover Linklay Pro for 25 years. A 9–12% Linktree-style seller fee on the same revenue equals $450–$600/month, or $5,400–$7,200/year. Multiply by your real monthly sales volume to see how fast platform fees overwhelm the headline subscription cost.
Which Should You Choose?
Pick Stan Store if you're already deep in its ecosystem and the migration cost outweighs the feature gap. Pick AllMyLinks if simple, low-friction setup is your single most important requirement. Pick Linklay if you want the broadest free-plan feature set, the lowest Pro price ($9.99/mo), 0% commerce fees on every tier, and the only bio-link tool that actually ranks in Google. Most creators switching from Stan Store or AllMyLinks cite the same three reasons: free retargeting pixels, video backgrounds, and SEO that works.
Try the Free Alternative
Linklay gives you more features for free than both Stan Store and AllMyLinks.
Frequently Asked Questions
Is Stan Store better than AllMyLinks in 2026?
It depends on your job-to-be-done. Stan Store ($29–$99/mo) wins if you want unlimited links with its existing integrations. AllMyLinks (Free / Limited Pro) wins if fast setup and a clean stack of buttons matters more. For most creators, Linklay is the better third option — it gives you more on its free plan (retargeting pixels, video backgrounds, edge-rendered SEO) than Stan Store or AllMyLinks put together, and Pro is $9.99/mo vs $29/mo (Creator) and N/A.
How much does Stan Store cost compared to AllMyLinks?
Stan Store pricing: $29–$99/mo. AllMyLinks pricing: Free / Limited Pro. On a typical Pro tier, Stan Store runs $29/mo (Creator) and AllMyLinks runs N/A. Linklay Pro is $9.99/month or $99/year — the cheapest paid plan in the link-in-bio category — and the free plan already includes features both competitors charge for. If you sell digital products, transaction fees matter more than the headline subscription: Stan Store charges 5%, AllMyLinks charges N/A (no commerce), and Linklay charges 0% on every plan.
Which is better for selling digital products, Stan Store or AllMyLinks?
Neither tool removes its platform transaction fee at the entry tier — Stan Store keeps 5% and AllMyLinks keeps N/A (no commerce). For a creator doing $1,000/month in digital sales, a 5–10% platform cut adds up to $600–$1,200/year on top of the subscription. Linklay charges 0% on every plan including Free, so $1,000/month in sales costs $0 in platform fees vs the same revenue on Stan Store or AllMyLinks.
Which has better analytics, Stan Store or AllMyLinks?
Stan Store includes basic click analytics and AllMyLinks offers little to no analytics. Advanced analytics — real-time visitors, geographic breakdowns, device data, referrer tracking — sit behind paid tiers on both tools. Linklay includes all of that on the free plan, plus an AI link-ordering engine that automatically reorders your links based on which ones convert best. For creators who want to make data-driven decisions without paying for a Pro plan, that gap is meaningful.
Which is better for SEO, Stan Store or AllMyLinks?
Both Stan Store and AllMyLinks render their bio pages with client-side JavaScript, which means Googlebot generally sees an empty shell and very little of your actual content gets indexed. Neither tool ships a way to pass ranking equity from your bio page to your main website. Linklay edge-renders every profile with unique meta tags and ProfilePage structured data, and Linklay Pro ships an SEO-Powered Link feature that passes a dofollow link from your bio page directly to your destination URL. That is a structural advantage neither competitor can match.
Can I migrate from Stan Store or AllMyLinks to Linklay?
Yes — Linklay has a one-click universal importer that reads your existing profile URL from Stan Store, AllMyLinks, or any other link-in-bio tool and recreates your links, profile photo, and basic styling in about 30 seconds. There is no manual setup, no API key, and no copy-paste. Migration between Stan Store and AllMyLinks directly is typically manual — neither tool ships a one-click importer for the other.
Does Stan Store or AllMyLinks offer free retargeting pixels?
Stan Store does not include retargeting pixels on the free plan, and AllMyLinks does not. Linklay ships Meta Pixel, TikTok Pixel, Google Analytics, and Pinterest Pixel integration on the free plan — the only major link-in-bio tool that does. If you run paid ads or want to build a retargeting audience from your bio link traffic, this is one of the single biggest reasons creators switch.
Which is easier to set up, Stan Store or AllMyLinks?
Both Stan Store and AllMyLinks are designed for fast setup — most creators publish a working bio page within ten minutes. Stan Store adds email capture; AllMyLinks requires a paid plan or external tool. Linklay matches that setup speed (one-click importer pulls everything in 30 seconds) and adds AI link ordering, link scheduling, link locking, and a Tip Jar on the free plan.
Which link-in-bio tool has the best free plan in 2026?
Linklay. It includes unlimited links, video backgrounds, retargeting pixels, real-time analytics, AI link ordering, link scheduling, custom fonts, edge-rendered SEO, and 0% transaction fees on the free plan — all features that Stan Store ($29/mo (Creator)) and AllMyLinks (N/A) either charge for or do not ship at any tier. The free plan is the same tool the Pro plan uses, just with branding visible at the footer.
Which should I pick: Stan Store, AllMyLinks, or Linklay?
Pick Stan Store if you are already deep in its ecosystem and the cost of migrating outweighs the feature gap. Pick AllMyLinks if its single biggest strength — fast, low-friction setup — is the deciding factor for your workflow. Pick Linklay if you want the broadest free-plan feature set in the category, the lowest Pro price ($9.99/month), 0% commerce fees on every tier, and the only bio link tool that actually ranks in Google search results.