Linklay vs Stan Store
Updated June 2026
Choosing between Linklay and Stan Store comes down to which trade-offs you can live with. Linklay (Free / $9.99) is built for creators who want unlimited links, while Stan Store ($29–$99/mo) targets creators who care about email capture and audience growth. Neither offers free retargeting pixels — Linklay does, on its free plan. The breakdown below covers pricing, key feature gaps, and which tool wins for which use case in 2026.
Feature Comparison
| Feature | Linklay | Stan Store | Linklay |
|---|---|---|---|
| Free Links | Unlimited | Unlimited | Unlimited |
| Pricing | Free / $9.99 | $29–$99/mo | Free / $9.99 |
| Custom Themes (Free) | ✓ | ✓ | ✓ |
| Analytics | ✓ | ✓ | ✓ |
| Free Retargeting Pixels | ✓ | ✗ | ✓ |
| Video Backgrounds | ✓ | ✗ | ✓ |
| Email Capture (Free) | ✓ | ✓ | ✓ |
| Remove Branding | Pro | Included | Pro |
Pricing Breakdown
Linklay pricing: Free / $9.99. Stan Store pricing: $29–$99/mo. Linklay pricing: Free / $9.99 (Pro is $9.99/month or $99/year, the cheapest paid plan in the category). Both Linklay and Stan Store keep their best features behind paid tiers — branding removal, advanced analytics, integrations. Linklay puts retargeting pixels, real-time analytics, AI link reordering, scheduled links, and email capture on the free plan. Pro adds branding removal, video backgrounds, and the SEO-Powered Link feature unique to Linklay.
Key Feature Differences
On free-plan capability, Linklay includes retargeting pixels and supports video backgrounds; Stan Store omits pixels and does not support video. Linklay ships both — plus AI reordering, link scheduling, link locking, spotlight pinning, and a free Tip Jar (0% platform fee on Pro, 10% on Free). The biggest hidden gap: SEO. Linklay and Stan Store render bio pages with client-side JavaScript, meaning Google indexes very little. Every Linklay profile is edge-rendered with ProfilePage structured data, so creators routinely rank for their own brand and niche queries.
What is Linklay?
Linklay is a 2024-launched link-in-bio platform built for creators who want a single tool that does links, commerce, analytics, and SEO without nickel-and-diming. Every Linklay profile is edge-rendered with ProfilePage structured data, so individual bio pages can rank in Google for username and niche queries — something no major competitor ships. The free plan includes unlimited links, video and animated backgrounds, free retargeting pixels (Meta, TikTok, Google, Pinterest), real-time analytics, AI link ordering, link scheduling, link locking, a Tip Jar, and Apple Wallet digital business cards. Pro is $9.99/month or $99/year — the cheapest paid plan in the category — and unlocks the SEO-Powered Link feature, branding removal, custom fonts, and 0% platform fees on tips.
What is Stan Store?
Stan Store is a mobile-first creator commerce platform launched in 2020, designed for creators selling digital products, courses, and coaching through Instagram, TikTok, and YouTube. Unlike most link-in-bio tools, Stan Store is not free — plans start at $29/mo (Creator) and run up to $99/mo (Creator Pro). In return, Stan Store includes a built-in storefront, multi-module course hosting with drip scheduling, calendar bookings for coaching, community hosting, AutoDM for Instagram, native email capture, and a custom domain on higher tiers. Stan Store charges a 5% platform transaction fee on sales (on top of standard Stripe processing). The platform is opinionated and conversion-tuned: every block is built to drive a sale.
Pros and Cons
Linklay Pros and Cons
Pros:
- Most generous free plan in the category — pixels, video backgrounds, AI ordering, scheduling all included
- Cheapest Pro tier at $9.99/mo or $99/yr — undercuts every major competitor
- 0% platform transaction fees on every plan, including Free
- Only link-in-bio tool with edge-rendered SEO and ProfilePage schema — bio pages actually rank in Google
- One-click universal importer pulls in your existing profile from any major tool in 30 seconds
Cons:
- Younger brand than Linktree or Beacons — less name recognition (though growing fast)
- No native multi-module course hosting (link out to a dedicated platform)
- No deep brand-outreach or sponsorship marketplace like Beacons offers
Stan Store Pros and Cons
Pros:
- Built-in commerce, storefront, and checkout
- Native multi-module course hosting with drip scheduling
- Calendar bookings for coaching and consults
- Email capture and AutoDM included
- No Stan Store branding on creator pages
Cons:
- 5% transaction fee on every sale
- Creator Pro tier costs $99/mo — high for solo creators
- No free plan, only a 14-day trial
- Less customization than Linktree or Linklay
- No retargeting pixels on the Creator plan
Additional Feature Comparison
| Feature | Linklay | Stan Store | Linklay |
|---|---|---|---|
| Transaction Fees | 0% | 5% | 0% |
| Edge-Rendered SEO | ✗ | ✗ | ✓ (ProfilePage schema) |
| AI Link Ordering | ✗ | ✗ | ✓ |
| Apple Wallet Digital Card | ✗ | ✗ | ✓ |
| Free Retargeting Pixels | ✓ | ✗ | ✓ |
| Video Backgrounds | ✓ | ✗ | ✓ |
Transaction Fee Comparison
Transaction fees are where the gap between these tools actually shows up in your bank account — beyond what Stripe (the underlying payment processor for most of these tools) already takes. On $1,000 in monthly digital sales routed through your bio link:
- Linklay charges 0% on digital sales = $0/month in platform fees.
- Stan Store charges 5% on digital sales = $50/month, or $600/year.
- Linklay charges 0% transaction fees on both Free and Pro plans = $0/month in platform fees.
For a creator selling $5,000/month in digital products through their bio link, a 5% platform fee equals $250/month or $3,000/year on top of the subscription — enough to cover Linklay Pro for 25 years. A 9–12% Linktree-style seller fee on the same revenue equals $450–$600/month, or $5,400–$7,200/year. Multiply by your real monthly sales volume to see how fast platform fees overwhelm the headline subscription cost.
Which Should You Choose?
Pick Linklay if you're already deep in its ecosystem and the migration cost outweighs the feature gap. Pick Stan Store if email capture inside the bio link is your single most important requirement. Pick Linklay if you want the broadest free-plan feature set, the lowest Pro price ($9.99/mo), 0% commerce fees on every tier, and the only bio-link tool that actually ranks in Google. Most creators switching from Linklay or Stan Store cite the same three reasons: free retargeting pixels, video backgrounds, and SEO that works.
Try the Free Alternative
Linklay gives you more features for free than both Linklay and Stan Store.
Frequently Asked Questions
Is Linklay better than Stan Store in 2026?
It depends on your job-to-be-done. Linklay (Free / $9.99) wins if you want unlimited links with its existing integrations. Stan Store ($29–$99/mo) wins if built-in email capture and a richer landing page matters more. For most creators, Linklay is the better third option — it gives you more on its free plan (retargeting pixels, video backgrounds, edge-rendered SEO) than Linklay or Stan Store put together, and Pro is $9.99/mo vs $9.99/mo and $29/mo (Creator).
How much does Linklay cost compared to Stan Store?
Linklay pricing: Free / $9.99. Stan Store pricing: $29–$99/mo. On a typical Pro tier, Linklay runs $9.99/mo and Stan Store runs $29/mo (Creator). Linklay Pro is $9.99/month or $99/year — the cheapest paid plan in the link-in-bio category — and the free plan already includes features both competitors charge for. If you sell digital products, transaction fees matter more than the headline subscription: Linklay charges 0%, Stan Store charges 5%, and Linklay charges 0% on every plan.
Which is better for selling digital products, Linklay or Stan Store?
Linklay wins on raw fee math — 0% platform fees vs 5% on Stan Store. For a creator doing $1,000/month in digital sales, a 5–10% platform cut adds up to $600–$1,200/year on top of the subscription. Linklay charges 0% on every plan including Free, so $1,000/month in sales costs $0 in platform fees vs the same revenue on Linklay or Stan Store.
Which has better analytics, Linklay or Stan Store?
Linklay includes basic click analytics and Stan Store includes basic click analytics. Advanced analytics — real-time visitors, geographic breakdowns, device data, referrer tracking — sit behind paid tiers on both tools. Linklay includes all of that on the free plan, plus an AI link-ordering engine that automatically reorders your links based on which ones convert best. For creators who want to make data-driven decisions without paying for a Pro plan, that gap is meaningful.
Which is better for SEO, Linklay or Stan Store?
Both Linklay and Stan Store render their bio pages with client-side JavaScript, which means Googlebot generally sees an empty shell and very little of your actual content gets indexed. Neither tool ships a way to pass ranking equity from your bio page to your main website. Linklay edge-renders every profile with unique meta tags and ProfilePage structured data, and Linklay Pro ships an SEO-Powered Link feature that passes a dofollow link from your bio page directly to your destination URL. That is a structural advantage neither competitor can match.
Can I migrate from Linklay or Stan Store to Linklay?
Yes — Linklay has a one-click universal importer that reads your existing profile URL from Linklay, Stan Store, or any other link-in-bio tool and recreates your links, profile photo, and basic styling in about 30 seconds. There is no manual setup, no API key, and no copy-paste. Migration between Linklay and Stan Store directly is typically manual — neither tool ships a one-click importer for the other.
Does Linklay or Stan Store offer free retargeting pixels?
Linklay includes retargeting pixels on the free plan, and Stan Store does not. Linklay ships Meta Pixel, TikTok Pixel, Google Analytics, and Pinterest Pixel integration on the free plan — the only major link-in-bio tool that does. If you run paid ads or want to build a retargeting audience from your bio link traffic, this is one of the single biggest reasons creators switch.
Which is easier to set up, Linklay or Stan Store?
Both Linklay and Stan Store are designed for fast setup — most creators publish a working bio page within ten minutes. Both include email capture out of the box. Linklay matches that setup speed (one-click importer pulls everything in 30 seconds) and adds AI link ordering, link scheduling, link locking, and a Tip Jar on the free plan.
Which link-in-bio tool has the best free plan in 2026?
Linklay. It includes unlimited links, video backgrounds, retargeting pixels, real-time analytics, AI link ordering, link scheduling, custom fonts, edge-rendered SEO, and 0% transaction fees on the free plan — all features that Linklay ($9.99/mo) and Stan Store ($29/mo (Creator)) either charge for or do not ship at any tier. The free plan is the same tool the Pro plan uses, just with branding visible at the footer.
Which should I pick: Linklay, Stan Store, or Linklay?
Pick Linklay if you are already deep in its ecosystem and the cost of migrating outweighs the feature gap. Pick Stan Store if its single biggest strength — native email capture in the bio link — is the deciding factor for your workflow. Pick Linklay if you want the broadest free-plan feature set in the category, the lowest Pro price ($9.99/month), 0% commerce fees on every tier, and the only bio link tool that actually ranks in Google search results.