How to Track Link Clicks from Twitch

Last verified 2026-07-06.

Twitch ships basic analytics on About panels taps, but per-destination click tracking — knowing which link in your bio got the tap — requires a link-in-bio tool or a UTM setup.

Step-by-step

  1. Step 1. Open Creator Dashboard → Settings → Channel → Panels.
  2. Step 2. Replace the current URL with a link-in-bio page URL (Linklay, Linktree, Beacons — any tool that ships per-link click analytics).
  3. Step 3. In the link-in-bio dashboard, add each destination as a separate link so clicks are counted per destination, not per bio-link tap.
  4. Step 4. Cross-reference: Twitch's native About panels tap count vs the link-in-bio tool's inbound-click count. A gap means visitors closed the app before the destination loaded — usually a WebView issue.
  5. Step 5. Check clicks weekly. Delete or reorder destinations based on which ones actually convert.

Native vs link-in-bio analytics — what you actually see

Twitch shows total taps on your About panels field. That's one number. A link-in-bio tool shows one number per destination — plus device, referrer, and often country. If you're deciding which link converts, native Twitch analytics can't tell you.

UTM tagging — the free fallback

Append ?utm_source=twitch&utm_medium=bio&utm_campaign=<name> to each destination URL. GA4, Plausible, and Fathom will attribute the resulting traffic to Twitch. This works even without a link-in-bio tool — the trade-off is you can't reorder or A/B test destinations without editing your Twitch profile each time.

Frequently Asked Questions

Can I see per-link click counts natively on Twitch?

Twitch shows About panels taps but not per-destination clicks. Use a link-in-bio tool for that split.

Do UTM parameters break the link?

No. UTM parameters are ignored by the destination page and read only by analytics tools. The link works normally.

Is link-in-bio click tracking free?

Yes on most tools including Linklay. Some tools gate advanced filters or exports behind paid tiers.

Skip the platform tweaks

One Linklay page holds every link, works in every in-app browser, and updates without editing your profile. Create your free Linklay page.