How to Track Link Clicks from Threads

Last verified 2026-07-06.

Threads doesn't ship per-link click analytics for the Link field. This guide covers the two standard fixes: a link-in-bio tool that ships analytics natively, and UTM-tagged URLs you can read in GA4 / Plausible / Fathom.

Step-by-step

  1. Step 1. Open Profile → Edit profile → Link.
  2. Step 2. Replace the current URL with a link-in-bio page URL (Linklay, Linktree, Beacons — any tool that ships per-link click analytics).
  3. Step 3. In the link-in-bio dashboard, add each destination as a separate link so clicks are counted per destination, not per bio-link tap.
  4. Step 4. Optionally tag each destination URL with UTM parameters (utm_source=threads&utm_medium=bio&utm_campaign=…) so you can attribute traffic in GA4, Plausible, or Fathom.
  5. Step 5. Check clicks weekly. Delete or reorder destinations based on which ones actually convert.

Native vs link-in-bio analytics — what you actually see

Threads exposes no click count for your bio Link. Every click number you see about Threads bio traffic in 2026 comes from a link-in-bio tool or from UTM-tagged URLs.

UTM tagging — the free fallback

Append ?utm_source=threads&utm_medium=bio&utm_campaign=<name> to each destination URL. GA4, Plausible, and Fathom will attribute the resulting traffic to Threads. This works even without a link-in-bio tool — the trade-off is you can't reorder or A/B test destinations without editing your Threads profile each time.

Frequently Asked Questions

Can I see per-link click counts natively on Threads?

No. Threads doesn't count clicks on the bio Link at all — you need a link-in-bio tool or UTM tagging.

Do UTM parameters break the link?

No. UTM parameters are ignored by the destination page and read only by analytics tools. The link works normally.

Is link-in-bio click tracking free?

Yes on most tools including Linklay. Some tools gate advanced filters or exports behind paid tiers.

Skip the platform tweaks

One Linklay page holds every link, works in every in-app browser, and updates without editing your profile. Create your free Linklay page.